It’s finally spring, summer is just around the corner, and hair damage is imminent. Whether you want to color to hide damage from spring break, or you plan on going blonde for the summer, you’ll be putting your hair through a world of hurt. What the sun doesn’t wreck, your dye will kill. Bleaching and highlights make things even worse. At least, that was how things used to be. L’Oreal SmartBond is a new product that solves this problem.
SmartBond by L’Oreal Professionnel doesn’t strip the shine from your hair in exchange for full, vibrant color. SmartBond actually flips the script on hair care. When you leave the salon after a fresh bleach and dye, your hair will actually be stronger than when you came in. Your hair will even be softer and shinier than it was before.
The SmartBond Process
SmartBond consists of three separate steps. The first two take place in the salon, but the third is a home-based treatment. When salon artists begin whatever technical work you came in for (bleaching, dying, etc.), they combine a special additive with your chosen product. This works to strengthen your hair and bond the color. The second step comes into play when the dyes, lighteners, or bleach is washed out of your hair. A pre-shampoo treatment goes into your hair immediately after the initial rinse and helps remove all residue and chemicals that would otherwise linger in your hair and cause damage.
The final step is a conditioner you get to take home after your technical work. Every three showers, simply apply the conditioner and leave it in for the usual two to three minutes. It maintains the shine and color for weeks at a time, leaving you looking like you just stepped out of the salon every day.
The full SmartBond kit treatment is like magic for dull, dry, or damaged hair. Even if you have natural, smooth hair, this system can give you the salon look every day of the week, and who doesn’t want that? If you’ve ever hesitated to color your hair for fear of damage, SmartBond is the answer to your prayers. It’s possible to actually improve your hair’s strength by coloring it with L’Oréal’s new products.
For highlight fans, this product is a miracle. The technical process of highlighting often leads to clumps of dry, extremely dull hair that contrast with the rest of your appearance. It’s hard to balance a conditioning system that will help the highlights without leaving the rest of your hair greasy-looking and over-saturated with product. SmartBond treats all hair types, however, and it transforms even the most drastic highlighting damage into soft, flowing hairstyles.
This treatment is only available from L’Oreal Professionnel stylists. It makes sense that the best products come paired with the best service. The next time you take a trip to the salon, ask about SmartBond, and consider the difference it can make for you. Fun in the sun is a lot more relaxing when you don’t have to panic over frizzy highlights, after all.